When optimizing your website to rank higher in search engines, you need to be able to track your progress to measure the success of your SEO efforts. One of the ways you can gauge performance is a rank tracker tool that determines where your website ranks for certain keywords. You can use these tools to see if your website’s rankings have changed within a particular period of time and compare your performance with competing sites.


man going up stepping on keywords with trophy and magnifying glass


However, with so many tools available today, it can be challenging to locate the right one to use based on your individual needs. To help you make the best selection, the following are some of the top rank tracker tools out there to help you measure SEO efforts.


1. SE Ranking


se ranking software website


One of the best tools available to help track rankings is SE Ranking, which is easy to use and rich with features. In addition to a rank tracking tool, SE Ranking includes tools for keyword research, backlinking, website audits, checking on-page optimization, and more.

Using the rank tracker, you can see your website’s rankings on a variety of search engines, including Google, Bing, YouTube, and Yahoo. You can track results on both desktop and mobile devices, and you can also narrow down results by city, country, and zip code. You can even check your rankings for snippets and videos in search engines. You’re not limited to search engines, either; easily check your rankings on Google Ads for paid search ads and Google Maps.

Users also have the ability to add as many as five competitors to track and can connect the tracker to their Google Search Console and Google Analytics tools.

Pricing: SE Ranking plans start at $31 per month.


2. Semrush


semrush website's homepage


Semrush remains one of the top tools to use for tracking rankings and much more. With the help of Semrush, you can monitor and track keyword rankings for your website on major search engines, along with rankings for Google sitelinks, featured snippets, and knowledge panels. You can also see whether you’re ranking for keywords in the top 3, 10, 20, or 100 positions.

Additionally, you can track competitors’ keyword rankings, with the ability to track up to 10 competitor URLs and their rankings. Semrush includes a wide variety of SEO tools in addition to rank tracking, enabling you to conduct keyword research, analyze competitors, locate backlink opportunities, and much more.

Pricing: Semrush plans start at $119.95 per month, with free trials available for the first two plans.


3. Ahrefs


ahrefs website's homepage


Another all-in-one tool to use for rank tracking and other SEO tasks is Ahrefs. Using this tool’s rank tracker, you can either connect your Google Search Console or website to import your existing projects. From there, you can simply input the keywords to add them to the Ahrefs dashboard.

Ahrefs enables you to see current rankings, along with ranking changes, visibility percentage, traffic, and average position, among other metrics. You’ll also get a clear window into each keyword’s value and difficulty, with monthly search volume and keyword difficulty metrics.

The tool allows users to track as many as 10 competitors and see how they’re performing compared to your website.

Pricing: Ahrefs plans start at $99 per month, with trials available for $7.


4. SERPWatcher by Mangools


homepage of SERPWatcher by Mangools


Mangools offers a reliable rank tracking tool in the form of SERPWatcher, along with a suite of other tools such as KWFinder, LinkMiner, SERPChecker, and SiteProfiler. You can use all of these tools together to develop and successfully track comprehensive digital marketing campaigns.

One of the key benefits of SERPWatcher is its intuitive, user-friendly design that makes it ideal for beginners. SERPWatcher includes a wide range of features for users to enjoy, including the Performance Index, which indicates your website’s ranking potential based on the keywords you’re already ranking for and each keyword’s monthly search volume.

The tool also notifies users via email whenever a big change in rankings occurs. You can also narrow down tracking by city, state, or country. The tool then generates an in-depth report that you can easily share internally with employees or externally with clients.

Pricing: SERPWatcher plans begin at $29.90 per month, with a 10-day free trial available.


5. Wincher


Wincher homepage


If you’re looking for another feature-rich tool to use that’s as affordable as it is helpful, Wincher is a great option. You can easily monitor rankings with a user-friendly interface that details traffic, search volume, SERP rankings, and other data for both your website and competitors’.

Wincher also includes a Keyword Research tool that can help you locate even better keyword opportunities to optimize your website. If you want to target a local audience through your SEO efforts, Wincher gives you the ability to track rankings in over 100,000 locations, including more than 40,000 cities across 180 countries.

For comprehensive reporting, Wincher boasts complete API access to enable users to create custom reports, documentation, and dashboards.

Pricing: Plans for Wincher start at 24€ per month, with a free trial for the Starter plan.


6. Nightwatch


nightwatch homepage


Like Wincher and other tools, Nightwatch is very affordable, making it ideal for everyone from solopreneurs to large marketing agencies.

You can use it to track rankings across multiple search engines, including Google, Bing, YouTube, and DuckDuckGo. It also consolidates data from a variety of sources, such as Google Keyword Planner, Search Console, and Analytics. You can even track featured snippets, knowledge panels, and other ranking features.


man pointing at seo analytics graph using stick


Apart from rank tracking, Nightwatch includes a site-auditor and reporting tool to help measure your optimization campaigns.

Pricing: Nightwatch plans start at $39 per month, with a 14-day free trial available for all plans.


Select the Best Rank Tracking Tool for Your Business


These are some of the many rank tracking tools out there for you to try. While each of these tools offers plenty of benefits, don’t hesitate to test them and determine which offers the best price point, user experience, and results. With the help of the ideal tool, you can supercharge your digital marketing campaigns. However, you won’t be able to get the most from any tool without the marketing expertise and experience behind them, in which case you may want to seek some help from reliable marketing experts.


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Need additional assistance with your SEO campaigns or other marketing efforts? Turn to the experts at Vigor Seorchers for some of the best marketing solutions to help your business thrive. To get started, contact us today.

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