When promoting your business, you must do what you can to get your brand out there and advertise as much as possible. At the same time, you must use the most effective and efficient methods to advertise if you want to get the most from your budget.
If you need some guidance for your advertising strategy, the following are some of the best ways to go about advertising your business today.
1. Create a Google My Business Account
One of the best strategies to help you advertise your business online is to appear in as many online local listings as possible . To achieve this, you should create a Google My Business account that includes all relevant business details and helps maximize visibility in listings all over the internet. Once you’ve created and verified this account, you’ll show up higher in search engines and people will be able to find you more easily via Google listings and Google Maps.
2. Build an Effective Website
To make full use of your online advertising campaigns, you must also have a website that people can visit after seeing your ads. Pay-per-click (PPC) ads and other advertising channels should encourage people to visit your website, where you can further promote your brand and offerings. Your website should feature good web design and development and contain plenty of content to inform visitors.
3. Use Pay-Per-Click Ads
PPC ads on Google and other search engines are among the most effective ways to advertise your business. With the right bidding strategy and high-quality ads that maximize your reach, you’ll appear all over the web in front of prospective customers. They’ll see your ads and, if they’re highly relevant, click on them, taking them back to your website.
Not only do PPC ads on Google attract many views, but they also encourage plenty of clicks, with 63% of people clicking on these ads.
4. Use Social Media Advertising
Billions of people use social media platforms like Facebook and Twitter every day, giving brands a chance to connect with these audiences through social media marketing and advertising efforts. You can purchase ads on these platforms and hyper-target them to reach your audiences, and they also often include helpful analytical tools to help you measure the results of your ad campaigns.
5. Connect With Audiences Via Email
Email is another great way to advertise a business online, ensuring you get your brand in front of people who actively check their emails every day or week. You can get people on your contact lists and send promotional emails to them, or you can use PPC ads on email platforms like Yahoo to further extend your reach with your PPC campaigns. Email is also highly cost-effective, with Litmus finding that businesses see an impressive ROI of $36 for every dollar spent on email marketing efforts.
6. Establish Relationships With Influencers
Influencer marketing is becoming increasingly popular as the audiences for influencers on social media continue to expand. People follow influencers in all niches, from micro-influencers who reach hundreds to thousands of dedicated viewers to celebrities with millions of followers. Building a relationship with one or more of these influencers can help you connect with even wider audiences through marketing and advertising efforts, especially if people positively associate your brand with their favorite social media personalities and streamers.
7. Launch Press Releases
Have you made any recent updates to your business? Are you planning to release a new product or service offering? Maybe you’ve established a recent partnership with another business to help you grow. In any case, these and other newsworthy items are suitable for promotion in press releases. Anytime something of note happens with your business, consider reaching out to local outlets to promote this event. Doing so will enable you to stay in the spotlight and reach your audiences through PR efforts.
8. Practice Good SEO
In addition to advertising, you’ll do well to focus on search engine optimization (SEO). This involves targeting relevant keywords with your website and engaging in other best practices, such as link-building, to secure a high placement in search engine results pages (SERPs). With the right strategy, you’ll appear in the top results and ensure that you don’t fall behind the competition. These efforts will ultimately supplement your PPC ads without exceeding your available marketing budget.
9. Maintain a Blog
One way to build your online presence and boost SEO efforts is to craft a blog, which will serve as a key resource for prospective and existing customers. As you build your blog, you can cover every relevant topic in your industry at every stage of the buyer’s journey. Over time, your blog posts will naturally incorporate relevant, high-volume keywords that help you rank well in search engines. People will also come to trust you as a primary source of knowledge in your niche, encouraging them to do business with you once they reach the bottom of the sales funnel.
10. Attract Reviews
One more step you can take to increase your online visibility and reputation is to build more online reviews for your business. Encourage customers to leave reviews on Google and other platforms, which others will see. Even if a review is negative, you can address it with a thoughtful, helpful response that might encourage potential customers to connect with you regardless.
Get the Most from Your Advertising Efforts With Some Help
These strategies can all help you rise and stay above competitors through effective advertising. While you may know what kind of strategies to implement, you might not be sure exactly how to approach your next campaign. You may also not have the in-house resources to help you get the best possible results from your efforts. Regardless of the issues you face, you can get the help you need from experts with the expertise and resources required to help your ad strategies reach their full potential.
For help with your next advertising campaign, reach out to the experts at Vigor Seorchers today and discover what we can do for you.
