In a world dominated by the internet and technology, pay-per-click (PPC) advertising has become a reliable way for businesses to advertise online. With over 4.4 billion active internet users, – over half (58%) of the world population – the number of people using internet search engines is increasing at a rapid rate.
Google ads or Bing Ads have great potential because they have a huge chance of getting in front of large numbers of people – especially through Google. These kind of Ads are diplayed, in Google for example, in either the display network or the search network. As an added bonus, since Google owns YouTube, the video platform makes advertising even easier to maintain under the same Google ads campaign concept.
Used in conjunction with other digital marketing channels – SEO, social media marketing, email marketing, content marketing, etc. – paid search can create some powerful results for your business. You can build brand awareness, drive more leads to your business, remarket offers by retargetting users who didn’t initially buy, and ultimately increase your sales.
5 WAYS PPC CAN SUPERCHARGE YOUR DIGITAL MARKETING STRATEGY
1. BUILDS BRAND AWARENESS
PPC ads can increase your brand recognition. This means that more people will become aware of your brand. When someone sees your ad from similar keywords they used in a search, they’ll see your company’s name and your offer. From there, they might click on the link, which will lead them to your website.
They may not need your product or service right away when they first come across your business. But just by exposing your brand to an audience that isn’t ready to buy, you can remain top-of-mind when they decide to make a purchase in the future.
2. BRINGS IN QUALITY TRAFFIC
If you’re looking to bring in quality traffic the fastest way possible, paid advertisments are one of the best ways to go. It’s especially beneficial for new websites looking to gain exposure and online visibility. Paid search is one of the fastest and most affordable methods to run ad campaigns as it generates immediate traffic. Without ranking in the search engines, you can still see your website traffic increase with search ads.
The traffic will be quality traffic because people clicking on your ads are actually interested in your products and offerings. This is because when they perform a search, the keywords they use will be similar to the ones in your ad.
3. IMPROVES OTHER AREAS OF MARKETING
When it comes to running a paid search campaign, you’ll likely be doing a lot of testing to see how well your ads are performing. In order to make the best offers, write the most enticing headlines and ad copy, create the most effective landing page content, and use the most relevant keywords, you’ll probably be making a lot of changes to your PPC ads.
You can use the information and data you’ve gathered from your ad campaign and apply it to other marketing channels to make them better as well. For example, your email campaign repeats a certain offer, but isn’t getting the conversions or clicks you want.
One particular offer you’re showing in your ad is performing quite well in terms of conversions and clicks. You can change your email campaign based on what’s working in your campaign for better performance.
There are other campaign type considerations available for paid advertisming where you can pay per impression or per conversion.
4. BOOSTS SEO
While search engine ads can bring in consistent traffic, SEO can really solidify your company’s online presence. Using PPC can improve your site’s overall ranking. As you find more relevant, high-quality keywords in your paid search campaign, you can use them in your SEO strategy to increase your rankings.
Having a PPC and SEO strategy can double the amount of traffic your site generates. Some customers prefer organic search, while others are more influenced by paid search. Combining the two strategies gives you a chance to cover all areas. Not to mention, having search results shown in organic and paid listings shows search engines that your ads are more relevant, which can boost your ad’s position in the paid listings. This is huge for your SEO strategy because on average, 41% of clicks go to the top 3 paid ads on the search results page. So the higher the position of your search network ad, the more likely someone will click on it.
Here are other reasons you should be combining PPC and SEO:
- SEO and PPC campaigns share keyword data. Your SEO strategy and search engine ad campaign can give you double the data to analyze. You can determine the organic and paid keywords with the highest conversion rate and use that data to optimize your overall strategy.
- Best-performing ad copy can inform your organic content strategy. Identifying the ads that result in the most conversions can give you a good idea about how to create title tags, meta descriptions and page content for the pages that you want to rank organically. The great thing about paid advertising on Google, for instance, is you’ll get the results in real-time, allowing you to quickly learn what works and what doesn’t. With SEO, organically testing meta tags and other tags can take a long time.
- You can test organic keywords with search ads. If you want to test the conversion rate of the organic keywords you want to rank for, you can use the data gathered from your ads. As you gain immediate feedback on the effectiveness of the organic keywords, you can adjust your strategy accordingly.
5. INCREASES ROI
Search engine advertising is one of the most inexpensive marketing channels out there and allows you to make the most of your ad spend. This is because you only pay for when someone clicks on your ad. So if you run an ad that reaches 15,000 people and no one clicks it, you pay absolutely nothing. But if you get clicks – let’s say $2 for each click – and those clicks result in a $50 sale, then you’ve made a huge profit.
This allows you to really control your ad spend and only pay for real results. Paid campaigns display ads in the most relevant places to the most specific target audience. Because PPC drives qualified traffic to your website or landing page, you’ll start to see a significant increase in conversions, which, in turn, increases ROI.
HELP US HELP YOU
Unlike SEO, PPC campaigns are ideal for startup companies and businesses in overly-competitive markets. At Vigor Seorchers, we provide a full advertising solution that will increase your website traffic, which can help you improve your sales and boost ROI. A Certified Google Partner trusted by Google, we’re fully qualified to create enticing, high-performing ads that are sure to reach your target audience in no time.
For more information, don’t hesitate to fill out our discovery form. You may find that we’re the perfect match for your company.