Web Design Case Study

Much needed modern redesign for tech CPA’s.

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SHAY CPA is on a mission to help Founders of Technology and Tech enabled companies manage their tax compliance and accounting.

 

Starting a technology company is a huge undertaking which is capital intensive, highly competitive and complex. Shay CPA helps founders keep their fingers on the pulse of critical KPIs so they can make decisions faster and have an edge over their competitors.

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Old Design

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NEW Design

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Challenges

As a technology centered business, there was nothing technological about their website or logo.

The old website failed on nearly all fronts in terms of modern appeal and a display of seriossness in their arena.

Together with the client, we needed to identify how we can achieve a competitive edge.

The old logo was rudementary, outdated, and did not convey brand culture.

Old Logo

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NEW Logo

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Proposed Solutions

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Redesigning and developing everything from the ground up.

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Redesigning logo entirely to convey growth, money and tech.

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Organizing content in a more intelligent and easily consumable way.

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Designing and developing into a modern, intuitive layout.

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Plotting call-to-action buttons and contact forms in key sections to collect more newsletter/blog subscribers and increase conversions.

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Adding video interview front and center on homepage.

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Creating a stupid-simple organization of content and services.

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Displaying simple 3-step customer on-boarding process as a global section throughout the websites pages.

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Showcasing brand technology partners.

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Hand selecting all images from ShutterStock together with client.

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Integrating a blog subscription email notification function.

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Positioning for brand authority by rebranding.

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Developing a better blog content experience.

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Integrating SEO tools suite.

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On-going website maintenance and hosting.

Old About Us

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NEW About Us

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NEW Blog

Better, cleaner layout and organization. Higher quality images, and 2 new call to actions in sidebar

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Final Result

In June 2020, we launched the new website after an entire overhaul.

We updated and modernized nearly every inch with redisigning, redeveloping, and rebranding. From a bare-bones “thin” website to a contemporary bold look and feel, this was definetly one of the most contrasted revamps we have ever done!

The end result has spawned new life into what once was a neglected nearly-blank canvas.

We completed the entire project within 12 weeks, which depended on timely client participation. The extended tax season ended July 15th this year, therefore, our client was swamped as a CPA!

We could have finished in 6 weeks.

The client is very pleased with the end result and services.

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From Client

Igor and Justin were fantastic in helping us rebrand and launch our website. When we started our website, it was on weebly, and we had a logo that we had outgrown. Igor is a great listener and patiently guided us through the entire process from concept to completion in our rebrand and we now have a website that puts us in a different league!

Highly recommend, and we plan to work with them on a ongoing basis!” 

Akshay Shrimanker

President, SHAY CPA

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