SEO Case Study

GRACE MUSIC SCHOOL

✓ Consulting
✓ Technical SEO

✓ Complete Website Redeisgn
✓ Hosting & Website Care (monthly content updates)
✓ Conversion Optimization
✓ On-going Backlink Building
✓ Fully Managed Blogging
✓ Newsworthy Press Releases
✓ Increased Digital Footprint

Grace Music School is a family-owned, in-person music education company with two locations on Long Island, NY. The school is committed to providing music instruction of the highest quality and offers impressive performance opportunities at Carnegie Hall, preparations for NYSSMA, and provides lessons in a nurturing and family-friendly environment.

They are the first and only music school in the history of Steinway & Sons, founded in 1853, to be integrated into a Steinway-owned showroom.

A story in data

In looking at a snapshot of organic key performance indicators (KPI’s) from the above Google Data Studio report for a 16-month date range, it’s clear we’ve achieved an impactful improvement to the online visibility of the clients’ website.

This translated to more calls, more forms submitted, more hot leads, and many sales/conversions.

We monitored every organic SEO call and form submitted with specially implemented tracking software.

*Google Data Studio Key Perfomance Indicators pulled directly from Google Analytics & Google Search Console.

The numbers

Within a 16 month period, the website received a total of 21,900 sessions from the organic SEO medium alone.

18,400 were new sessions.

3,500 were returning sessions.

New Users – 84%
499 verified leads
110 New Customers

%

Organic Increase In New Visitor Website Sessions Within 16-Months

%

Increase In Organic Impressions Within 16-Months

Top 5 Keyword ranks of 84 keyword targets within 18-Months

New Customers Acquired within 18-Months

MASSIVE KEYWORD SURGES

Keyword Driven Success

It’s no secret that keywords and a properly optimized website are where it all begins.

But not all SEO services are created equal.

We showed the client this by conducting multiple audits, scheduling dozens of meetings, and coming up with a conversion game-plan that benefitted the business beyond just keywords outperforming the competition.

The outcome positioned this client to now be the premier music school on Long Island, New York.

“Within only an 18-month period, we gained an additional 110+ new students (customers) thanks to the SEO from Vigor Seorchers.

We originally worked with another marketing company for our SEO needs for a longer period and found the results were not going in the right direction. Fortunately, after hiring Vigor Seorchers, this SEO effort went from being a brain-strainer to a no brainer!

We are rapidly becoming the premier music school in our region of Long Island, New York due in no small part to the current SEO effort in our overall marketing mix.”

John Heaphy

Owner, Grace Music School