SEO Case StudyGRACE MUSIC SCHOOL
✓ Technical SEO
✓ Complete Website Redeisgn
✓ Hosting & Website Care (monthly content updates)
✓ Conversion Optimization
✓ On-going Backlink Building
✓ Fully Managed Blogging
✓ Newsworthy Press Releases
✓ Increased Digital Footprint
Grace Music School is a family-owned, in-person music education company with two locations on Long Island, NY. The school is committed to providing music instruction of the highest quality and offers impressive performance opportunities at Carnegie Hall, preparations for NYSSMA, and provides lessons in a nurturing and family-friendly environment.
They are the first and only music school in the history of Steinway & Sons, founded in 1853, to be integrated into a Steinway-owned showroom.
A story in data
In looking at a snapshot of organic key performance indicators (KPI’s) from the above Google Data Studio report for a 16-month date range, it’s clear we’ve achieved an impactful improvement to the online visibility of the clients’ website.
This translated to more calls, more forms submitted, more hot leads, and many sales/conversions.
We monitored every organic SEO call and form submitted with specially implemented tracking software.
*Google Data Studio Key Perfomance Indicators pulled directly from Google Analytics & Google Search Console.
Within a 16 month period, the website received a total of 21,900 sessions from the organic SEO medium alone.
18,400 were new sessions.
3,500 were returning sessions.
- New Users – 84%
- 499 verified leads
- 110 New Customers
Organic Increase In New Visitor Website Sessions Within 16-Months
Increase In Organic Impressions Within 16-Months
Top 5 Keyword ranks of 84 keyword targets within 18-Months
New Customers Acquired within 18-Months
MASSIVE KEYWORD SURGESKeyword Driven Success
It’s no secret that keywords and a properly optimized website are where it all begins.
But not all SEO services are created equal.
We showed the client this by conducting multiple audits, scheduling dozens of meetings, and coming up with a conversion game-plan that benefitted the business beyond just keywords outperforming the competition.
The outcome positioned this client to now be the premier music school on Long Island, New York.
“Within only an 18-month period, we gained an additional 110+ new students (customers) thanks to the SEO from Vigor Seorchers.
We originally worked with another marketing company for our SEO needs for a longer period and found the results were not going in the right direction. Fortunately, after hiring Vigor Seorchers, this SEO effort went from being a brain-strainer to a no brainer!
We are rapidly becoming the premier music school in our region of Long Island, New York due in no small part to the current SEO effort in our overall marketing mix.”
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